Apex Coaches

Jay Bednar

B.A. Psychology, ISSA Elite Trainer and Nutritionist

2023 Mr. California

Hey there! I'm Coach Jay, owner of Apex Personal Training. I've spent 19 years as a personal trainer, earned a bachelors in Psychology, logged over 100 graduate credit hours in anatomy, physiology, and biochemistry, and have competed as a bodybuilder long enough to win 4 NPC Overall Championships Most notably, the NPC Collegiate National Championships and Mr. California. I don't just study this stuff. I live it, and I Love it.

My philosophy is straightforward: most people don't struggle because they're lazy - they struggle because nobody has ever built them a real system and held them accountable to it. At Apex, that's exactly what we do. Training, nutrition, and medical wellness all under one roof, designed specifically around your individual goals.

Those goals look different for everyone. The vast majority of my clients are not trying to compete in bodybuilding. They want to lose fat, build strength, move better, feel better, and actually sustain it long term. That's what we're built for. Whatever your version of the best shape of your life looks like, we build the system to get you there, prioritizing health the entire way.

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David Rosenberg

I'm David, ISSA Certified Personal Trainer and currently earning my Bachelors degree in Exercise Science. My background is equal parts classroom and lived experience.

My passion for fitness started with my own transformation, but it deepened after going through a serious injury. That experience shifted my entire focus toward the science of how the body actually works — training mechanics, recovery, and long-term injury prevention. Now I use that knowledge to help clients not just get results, but build a body that holds up.

Outside the gym, I compete in Muay Thai — which means I understand firsthand what it takes to train with real intensity while keeping your body healthy enough to keep going.

My coaching style is challenging, intentional, and built around you. Every session has a purpose. You'll work hard — always within your current capabilities, and always with your safety as the baseline. But we will push those limits. That's how you progress and grow as a person.

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FAQ -

ABOUT APEX

  • A: Apex was founded by Jay Bednar, a certified personal trainer and ISSA Nutritionist with 19 years of coaching experience. Jay holds a Bachelors degree in Psychology and completed two years of graduate-level coursework in anatomy, physiology, and biochemistry. He is also a 4x NPC Overall Champion with elite-level knowledge of body composition and performance.

  • A: All Apex coaches hold current certifications in personal training and/or nutrition. Our coaches bring specialized backgrounds in strength and conditioning, injury prevention, and metabolic programming. Continuing education is a non-negotiable standard for coaches at Apex.

  • A: Apex Personal Training has been operating out of our West Hollywood for over 2 years, with coaching experience dating back two decades. The studio was built from the ground up as a private, results-first alternative to conventional gyms and big-box fitness chains.

  • A: At Apex, we believe your body is not your identity — it's a project. Our philosophy separates who you are from where your body is right now. We build programs that are honest, evidence-based, and demanding — because real transformation requires real effort, real science, and a coach who tells you the truth.

  • A: Yes. Jay's background as a competitive bodybuilder and the team's depth of training science makes Apex well-suited for athletes looking to improve body composition, strength, or sport-specific conditioning. We've worked with athletes across multiple disciplines including combat sports, bodybuilding, and endurance events.

  • A: Apex coaches are not actors, models, or singers who train on the side when the schedule allows. We are trainers - full stop. This is what we do, and it's all we do. We've dedicated our careers to the craft of coaching and to the results of our clients. Come in for a session and experience the difference firsthand.

  • A: You can reach us by phone at 213-660-5616, by email at info@bodybyapex.com, or through the contact form on this website. You can also find us on Instagram at @apexhp. We respond to all inquiries within one business day.